Sales Foundations
It’s about rising out of the beginner’s swamp. This covers the full foundation: defining who actually buys and why, pricing that holds up in a negotiation, the channels that bring in pipeline, a sales process the founder can hand off, and the hiring plan for the first commercial hires. The result you walk away with is a repeatable motion, tailored to your company that is validated by real revenue.
Positioning and ICP
Who buys, why, and how to say it in one sentence.
Pricing
They're interested and they asked for a quote. Now what?
Your sales motion
Your repeatable process to multiply wins.
Channel strategy
Whether direct or indirect: which channels create pipeline and convert to paying customers.
First revenue coaching
Direct help prospecting, running discovery, demoing, pricing and negotiating up to the win.
Hiring and compensation
When to hire, what kind of profiles to hire and how to build a compensation plan that drives results.